Alterna Hemp Straightening Starch

Alterna Hemp Straightening Starch is infused with ultra-hydrating hemp seed oil. Alterna's Hemp Styling products protect and strengthen hair while addressing an array of styling needs.

Alterna's Hemp Seed Straightening Starch is a healthy alternative to the flat iron! This Straightening Starch gets hair stick-straight while providing serious heat styling protection.

Hemp seed oil, one of the richest sources of the amino acids necessary for healthy keratin formation, and nutrient activating enzymes help safeguard the hair while specialized silicone polymers combat humidity to keep straight styles in place.

Contains UV protectants. Never sticky, never stiff - just great, straight style. Benefits: Acts as a thermal protectant. A blend of smart silicones smooth the cuticle to seal in moisture.

Provides protection from damage due to thermal styling. Creates super straight styles while cutting down on drying time.

Directions For Use: Designed to be used while blow drying hair straight. Dry hair 75%. Divide the hair into segments, apply while using a round brush.